About

PROMOWORKS is Australia’s premier supplier of Santa Claus and Santa Photo experiences, delivering professionally managed, high-end Christmas activations to shopping centres nationwide.

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Since 1997, we’ve earned our reputation for delivering reliable, highly motivated, and expertly trained staff who engage seamlessly with your customers. Our team is committed to enhancing the festive atmosphere in shopping centres across the country, ensuring every interaction reflects professionalism, warmth, and genuine Christmas spirit.

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With over 20 years of photographic, video and event experience, Promoworks creates seamless, joyful experiences that bring communities together during the busiest and most magical time of the year. Since acquiring Promoworks in 2023, we’ve strategically refined our systems, invested in modern technology, and elevated the overall customer experience — all while keeping the heart of Christmas at the centre of what we do.

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At PROMOWORKS, we understand that the success of your promotion hinges on the quality of entertainment you provide. Our Santa Photographic division offers a complete Christmas platform, delivering a magical experience that delights children and captivates those young at heart.

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BUT… we don’t just stop there.

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Promoworks is a full-service activation partner for shopping centres, offering:

• Professional Santa hire and character management

• End-to-end Santa photo experiences (digital and print)

• Fully trained promotional and customer service staff

• Recruitment, training, rostering and on-site management

• Creative activations and school holiday programs

• Styling, set presentation and experience flow

• Content creation to support centre marketing and social media

• Easter Bunny hire and chaperoned character experiences

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We pride ourselves on strong structure, clear procedures, and hands-on support — ensuring our staff, characters, and technology perform at their best across every centre. Our focus extends beyond smooth operations to creating memorable, positive interactions that families genuinely value.

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At Promoworks, we see ourselves as long-term partners to shopping centres. We listen to feedback, adapt quickly, and continuously improve — because every season is an opportunity to grow, innovate, and deliver something even better than the last.

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Christmas is what we do best — but exceptional experiences are what we’re known for.

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